Snippets
Proven growth tips
PAID ACQUISITION
Congruency from ad to landing page
Details
When the message changes between the ad and the landing page, trust drops immediately. The page should feel like a continuation of the click, not a reset.
Keys
PAID ACQUISITION
Intent is usually created
Details
Most users do not arrive with high intent. Intent is created by framing, timing, and message clarity.
Keys
LANDING PAGES
Clear pages convert better
Details
Visitors should instantly understand what this is, who it is for, and why it matters. If they have to think, you lose them.
Keys
ACQUISITION & PRODUCT
Features don't sell. Outcomes do
Details
People do not buy features. They buy outcomes and relief from problems.
Keys
LANDING PAGES
Headlines are your largest levers
Details
If the headline does not land, nothing else matters. It sets context, frames value, and decides whether the page gets read at all.
Keys
PAID ACQUISITION
Congruency from ad to landing page
Details
When the message changes between the ad and the landing page, trust drops immediately. The page should feel like a continuation of the click, not a reset.
Keys
PAID ACQUISITION
Intent is usually created
Details
Most users do not arrive with high intent. Intent is created by framing, timing, and message clarity.
Keys
LANDING PAGES
Clear pages convert better
Details
Visitors should instantly understand what this is, who it is for, and why it matters. If they have to think, you lose them.
Keys
ACQUISITION & PRODUCT
Features don't sell. Outcomes do
Details
People do not buy features. They buy outcomes and relief from problems.
Keys
LANDING PAGES
Headlines are your largest levers
Details
If the headline does not land, nothing else matters. It sets context, frames value, and decides whether the page gets read at all.
Keys
LEAD GENERATION
Speed to lead is critical
Details
Every minute you wait to contact a lead lowers the chance they convert. Most lead gen gains come from faster response, not better targeting.
Keys
PAID ACQUISITION
Ugly ads give surprising results
Details
Highly polished ads often underperform. Native, human-looking ads tend to win because they feel real.
Keys
PRODUCT
Activation beats more traffic
Details
If users do not reach value quickly, more acquisition will not help. Most churn happens before activation.
Keys
PRODUCT
A/B testing is a must
Details
Run tests to ensure validity of releases & to mitigate risk.
Keys
PRODUCT
Beware of cognitive overload
Details
When a page asks users to process too much at once, they freeze. More information rarely helps. Clear prioritization does.
Keys
LEAD GENERATION
Speed to lead is critical
Details
Every minute you wait to contact a lead lowers the chance they convert. Most lead gen gains come from faster response, not better targeting.
Keys
PAID ACQUISITION
Ugly ads give surprising results
Details
Highly polished ads often underperform. Native, human-looking ads tend to win because they feel real.
Keys
PRODUCT
Activation beats more traffic
Details
If users do not reach value quickly, more acquisition will not help. Most churn happens before activation.
Keys
PRODUCT
A/B testing is a must
Details
Run tests to ensure validity of releases & to mitigate risk.
Keys
PRODUCT
Beware of cognitive overload
Details
When a page asks users to process too much at once, they freeze. More information rarely helps. Clear prioritization does.
Keys